Witching Hour
Late Night Coffee Delivery

For this project I developed a witch-themed late-night coffee delivery brand. Drawing from the typography of Salem Witch Trial documents, I fused it with modern, sleek typefaces and vibrant vector graphics. The copy's tone was crafted to echo the mystique of a spellbook, injecting a playful charm that resonated with the project's essence. This project was student work created at Tyler School of Art and Architecture.

Art Direction Caleb Heisey